Guide
Paper types and when to use them
Choosing the right paper improves color, feel, and durability. Use this guide to decide which stock works for your project.
Coated vs uncoated
- Coated papers produce sharper images and richer color.
- Uncoated papers feel more natural and are easier to write on.
- Choose coated for brochures, catalogs, and packaging.
- Choose uncoated for stationery, forms, and office prints.
Common paper types
- Art paper: smooth, great for vibrant visuals.
- Matt paper: softer finish for premium branding.
- Kraft and textured stocks: tactile, natural feel.
- Boards: thicker options for packaging and covers.
How to choose
- Match paper to the use case and how it will be handled.
- Consider durability if items will be carried or displayed.
- Ask for a sample pack if you are unsure.